With rise of Amazon, shopper marketing is booming

!With rise of Amazon, shopper marketing is booming(https://i2.wp.com/kamyarshah.com/wp-content/uploads/2019/08/c78f5da6-05a5-425e-9ec5-9b05517e5a0c-1.jpg?w=1080&ssl=1)

> The discipline, which used to be relegated to oft boring buys like end-caps and shelving, has gotten a new lease on life, thanks to the growth of Amazon and other online retail.In turn, agencies are now placing more importance than ever on shopper marketing, leading to a change in how “shopper” is…

Read the full article at: digiday.com(https://digiday.com/marketing/rise-amazon-shopper-marketing-booming/)

Remote Chief Marketing Officer(https://kamyarshah.com/fractional-remote-coo/ "Remote Chief Marketing Officer")